We think that quirky conversations or seeing the lighter side of things, will elevate our story and make it stand out from the crowd and gain a greater exposure in the hearts and minds of people. Therefore, to build participation and engagement which is key to storytelling that will leave a lasting impression, we begin with:
e believe that quirky conversations and seeing the lighter side of things can elevate a story—making it stand out from the crowd and leave a lasting impression. Humor helps stories emotionally land and build instant rapport. It’s an essential ingredient in audience-centric campaigns that aim to influence behavior while staying authentic and human. It also opens doors to Social and Behavior Change Communication (SBCC) that doesn’t feel preachy—but instead, connect.
A smile often comes from pain—so it's a powerful place to start. We look at the social norms and attitudes that surround a problem and explore the consequences of that issue not being solved. Through behavioral science and story-based interventions, we often exaggerate the tension for effect, creating emotional dissonance that primes people for change. These early moments aren’t just funny—they lay the foundation for norm shifting and self-reflection.
Stories work when people see themselves in them. That’s why we build characters grounded in everyday life—people you might know, hear about, or meet at the local shop. We create these portraits through formative research, ensuring that every persona we bring to life reflects real motivations, contradictions, and dreams. This is core to our Human-Centered Design (HCD) approach and helps drive community engagement and empathy.
A simple but powerful technique is to weave in stories from people who have lived through the issue or challenge—experts who, through participatory storytelling, share anecdotes that are believable, humorous, and memorable. These moments can become effective triggers for edutainment for change, especially when crafted with emotion and authenticity.
A simple but powerful technique is to weave in stories from people who have lived through the issue or challenge—experts who, through participatory storytelling, share anecdotes that are believable, humorous, and memorable. These moments can become effective triggers for edutainment for change, especially when crafted with emotion and authenticity.
You’ll put a lot of time, thought, and energy into telling your story—so we ensure it lives across formats and meets audiences where they are. There’s no point telling a great story if no one sees or shares it. Using integrated communication strategy, we repackage and reshape your story for different platforms and goals. This multiplies its reach, relevance, and results. .
e believe stories need to be seen, heard, and felt in multiple formats to influence behavior. That’s why we design for scale, crafting transmedia storytelling across:
Whether you're trying to spark interest in a development issue, build deeper trust in your service, or inspire audiences to engage with your brand, we help you craft stories that drive impact. From Monitoring, Evaluation, and Learning (MEL) to quasi-experimental design and outcome harvesting, we ensure your story doesn’t just look good—it works.
Our tools include immersive learning tools, community-led narratives, and materials shaped to resonate deeply across stakeholder groups. These aren’t just channels—they’re behavior change tools.
Let’s co-create stories that touch hearts, change minds, and move people to action.